The New York Times features an article entitled "The Computer Industry Comes With Built-In Term Limits" two days ago, discussing the tech industry’s Single-Era Conjecture:
"the invisible law that makes it impossible for a company in the computer business to enjoy pre-eminence that spans two technological eras."
The article explains about disruption with a focus on Microsoft, Google and the "Internet Tidal Wave".
The disruptive effect described in the article has been studied by Clayton M. Christensen, a Harvard Business School professor, who published “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” (1997) in which he presented a what would become a widely noted framework to explain how seemingly well-managed, successful companies fail to prepare for the arrival of a disruptive technology and eventually lost market leadership.
"The Innovator’s Dilemma" remains one of the best books I’ve ever read and if you haven’t read it yet I suggest you do so…